I have to admit to not buying into the ‘New Year, New Me’ BS that floats around at this time of year. I’m more than happy with the old me.
However, the start of the new year does bring optimism. It also brings a sense of feeling now is the right time to sweep the decks clean and set new targets. And that’s something I love to do.
If you are feeling some of the ‘new year, new me’ pressure, it’s good to remember that:
A. You should never wait for a specific day or date to make changes. Why start your diet on a Monday or start selling ‘properly’ from next month? If you are able to make the change today – then do it, don’t wait!
B. People always overestimate how much they can achieve in a year and underestimate how much they can achieve over five years.
Will all this in mind, here are my top tips for getting your new year off to the best start!
Don’t Increase Your Prices!
It’s not often you hear me saying a price increase is a bad idea. But January is definitely not a good time to do this. I realise that pricing is an area you’ll be looking at to start the year, but think about it. January is a ‘sale’ month – a time when businesses slash prices to help clients through the grimmest month of the year. Not a great time for you to buck the trend and increase yours! The best time to increase prices is at your busiest period – October time is good. If you didn’t implement a price increase then, wait until at least March to give clients a chance to get their finances in order after Christmas. That doesn’t stop you from preparing your new prices and reminding clients an increase is coming.
Write a Plan
Your plan doesn’t need to be fancy or written in a certain format. But you do need to write it down and this is an excellent habit to get into. There is lots of research to show you are much more likely to reach goals that you reinforce by writing them down or having them on display.
When I write my plan for the year I like to work backwards. I like to start with what I want to earn and what I want to save. Going backwards from that I write down targets for profit and turnover. Once I have the annual turnover goal I split this down into DAILY targets. That gives the turnover I need for each working day and how that equates to customer spend. It’s then easy to work out how many clients I need, how many enquiries I need to generate and how many of those need to convert to clients. Always be aware that the plan is fluid. You need to be able to react, predict and adjust your course accordingly.
Each January I also always create a vision board. A vision board is a visual representation of the things I’d like to achieve in the next 12 months. I was in a very low place the first time I made a vision board around 18 years ago. My business was failing and I was desperate for a solution. I put many plans into place that year and worked my butt off but I was dumbfounded to find 90% of my vision board had materialised by the end of the year. I was hooked.
Join Our Vision Board Class
A few of our members have asked me how I make my vision boards so I’m holding a special live class for members this month in our private FB group. I’ll be showing you exactly how to create a brilliant vision board and you can even make yours along with me. You can join in the class here You’ll need to be a subscribing member to get access so if you aren’t a member yet, make this month, the month you make a change, the month you give your business a massive boost by working alongside me – join us here
Be Kind To Yourself
Those of you who follow this blog probably already know that I have a ‘timetable’ for my week. You will need to include time for shooting, editing, marketing, social media, networking, business planning, admin and financial tasks/bookkeeping. BUT before I add my business tasks in, I come first. I add me time – like my early morning gym visits and then I add family time like school runs, dinner and after school activities. Because I add these first, I can justify the odd late night or a couple of hours over the weekend. It’s a brilliant reminder of why I work – so I can enjoy me time.
So are you doing ‘New Year, New Me’ or not?
We’d love to hear how you get the new year off to a great start and if you implement any of these tips, let us know how they work for you. We always enjoy reading your comments
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