December is a crazy month for photographers. Squeezing in last minute shoots for clients and processing the biggest orders of the year sees many photographers burning the candle at both ends. You are so busy in December that planning for January can often take a back seat. Once the mad Christmas photography rush is over, you realise that January is going to be bleak in terms of income. So here we give you, The Photographers Guide to Surviving January!
Tempting though it is to spend your December income, you should keep some back to help you survive January. If you sell gift vouchers at this time of year, it makes sense to put that income to one side and take it when the voucher is actually used. We have a really useful article all about selling gift vouchers that you might also want to read.
It’s possible to not just survive January as a photographer, but to thrive through it if you plan properly. Looking ahead to your January bookings will allow you to make a plan. You will be able to see where there are gaps you need to fill. You can then decide on the best way to market to fill those gaps. Think about the things people are interested in during January. Not many people who have over-indulged in the festivities will want portrait sessions! However, babies are born year round and cameras are a popular Christmas gift for hobbyists. Think about how you can meet the needs of these markets. If you want some help planning your perfect year, go take a look at our friends over at Get Local Famous
It’s business suicide to put your prices up in January. We totally understand that the new year brings a feeling that this is the year you are going to make positive changes. You also might be setting targets that include increasing your profit. However, raising your prices while everyone else is slashing theirs in the January sales will make you look even more expensive! Instead employ some clever pricing strategies. Offer sessions that include less (time or products), or offer lower deposits for bookings make in January for sessions to be taken in the following months.
We’ve been coaching small photography businesses for many years and we have built a wonderful community. Our members are fabulous at supporting each other – they’re all in the same boat. We provide detailed simple steps you can take to move your business forward each month. January’s marketing bundle is EPIC. We’ve even included some marketing strategies or offers you can use to generate ’emergency income’ if you know January is going to be a struggle. Take a look below at what’s included.
To get your hands on our EPIC January Marketing Bundle and get 2020 off to a flying start, you can subscribe to our network for just $12.99 per month. You’re not tied in and can cancel in just two clicks with no fuss.
We hope you’ve found our Photographers Guide to Surviving January really useful If you also have left your tax return until January then you’ll find this article really useful. Then come and join the conversation in our free facebook group for newborn and baby photographers to discuss your January strategies. Follow us on Instagram for photography business tips… Read the restRead More