Members of our Network automatically get a free listing on our Find The Best Photographer directory website.
One question we’re sometimes asked is how having a listing can help a photography business.
It is possible that you will get bookings directly from the listing but this is almost impossible to track. Even if you asked your client where they found your details – most are likely to say “on your website” as that is where the link will take them. Some might say google or I found you online. If you don’t actually ask them if they got your details from the Find The Best Photographer directory, you won’t really know. Even then, some people may not realise they went through the directory to find your website.
BUT your listing is doubly important for your business because simply by being listed, your own website will rank higher on google.
This is why:
Search engines crawl the web continually and links are the map they use to do that. Links show search engines how pages are related and they use complex algorithms to decide how valuable those links are. In other words external links are 3rd parties endorsing your website – they’re saying to their visitors ‘hey this is a cool site we think you’ll love, go take a peek’. And when you think about it, that’s a pretty big deal. Who we refer customers to is a reflection on ourselves so we want to make sure we’re sending people to someone who will look after them. So although no-one is actually sure of the black magic, ever changing recipe that search engines use to determine how far up the results they will place you, SEO experts believe that external links are the most important source of ranking power.
In addition to this, if you link back to the referrer, google gives you extra brownie points. It’s clear to see from the keywords scattered through your website and ours, that we are similar businesses with a similar audience and linking back like this just provides further endorsement for your website.Read More