You’ll have a business listing on our popular directory of photographers. When a potential client visits the site searching for a photographer, and enters their search criteria, if you fall within a 30 mile radius of their search, they’ll be shown your business details.
You can add your web links, social media, images – you can even pull through your reviews from Google. The directory is a brilliant additional way to get your business in front of local clients.
Direct bookings are fabulous when they come from the directory – but they can be difficult to track. Even if you ask your client where they found your details – most are likely to say ‘on your website’ as that’s where your directory link takes them.
BUT your listing is doubly important for your business because simply by being listed, your own website could rank higher on Google!
This is why:
Search engines crawl the web continually and links are the map they use to do that. Links show search engines how pages are related and they use complex algorithms to decide how valuable those links are. In other words, external links are 3rd parties endorsing your website – they’re saying to visitors ‘hey this is a cool site we think you’ll love, go take a peek’. And when you think about it, that’s a pretty big deal. Who we refer customers to is a reflection on ourselves so we want to make sure we’re sending people to someone who will look after them.
Although no one is actually sure of the black-magic, ever-changing recipe that search engines use to determine how far up the results they will place you, SEO experts believe that external links are one of the most important sources of ranking power.
In addition to this, if you link back to the referrer, google gives you extra brownie points. It’s clear to see from the keywords scattered through your website and ours, that we are similar businesses with a similar audience and linking back like this just provides further endorsement for your website.